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10 Inside Secrets to Google Adwords - Part 3
By Ron Isaiah
Has this ever happened to you? You spend hard-earned money on Google Adwords pay-per-click advertising and you lose more money than you make. It seems that Google is getting richer while you get poorer. There are several tricks to advertising on Google Adwords that unless you know them, it becomes almost impossible to turn a profit on your advertising. Part 3 of this series continues the theme of revealing the inside secrets of successful, profitable advertising with Google Adwords.
If you missed Part 1 or Part 2 of this series, simply send a blank email to googlearticle@superiormarketingpartners.com to get a all three parts of this series of articles emailed back to you automatically.
Secret #8 - Track your ads by keyword in Google Adwords
After spending the time setting up separate AdGroups within Google Adwords for each keyword as mentioned above, the key is to know which keywords are costing you money and which ones are profitable. The only way to know that is to track how many people click on the ad and which of those clicks convert into sales (or actions you hope the prospect to take, such as registering for your email newsletter, etc.). There are several ways to do this, including Google Adwords own ad tracking system (which I do not recommend for several reasons that I won't elaborate on in this brief article).
Ad tracking basically comes down to a choice between paying for a subscription to a service or buying software that installs on your own web hosting server. From hard-won experience, let me tell you to avoid the subscription services altogether. Relying on someone else's service for your critical stats is a gamble you do not want to take. There are several good software programs out there that will do the job, but I recommend the one you can find at: http://www.superiormarketingpartners.com/adtracking.html
Secret #9 - Put keywords in your ad text in Google Adwords
Did you know that the keywords that are part of the text of your ads in Google Adwords will appear in BOLD? If someone searches for "plastic widgets" and your ad text reads "50% off plastic widgets", then the phrase 'plastic widgets' will appear in bold when your ad is displayed. This makes a huge difference in the click-thru rate of your ads!
If you don't believe me, simply follow the tip mentioned above for split-testing your ads and create two ads, one with the keywords in the ad text and the other without. You will be surprised at how much better the Google Adwords ad with the keyword(s) in the ad text performs.
Secret #10 - Only run ads on the Google 'Search Network' in Google Adwords
When creating a new campaign in the Google Adwords system, the default campaign settings are configured to show your ads on both the 'Content Network' and the 'Search Network'. Google has a pay-per-click affiliate program called Google Adsense. This program pays people for each click on Google Adwords ads that are displayed on their own web sites. The problem for you,
the Google Adwords advertiser, is that you do NOT want your ads showing up on any old website that has relevant content to your ad. You only want your ad displayed to people actively searching for the keyword(s) that trigger the display of your ad. Why? Because these are the best prospects for whatever you are trying to sell!
The power of the Google Adwords system is that you can attract highly-targeted, motivated buyers to your site by displaying an ad relevant to what a person is searching for at the moment that person is looking for what you are selling. By allowing your ads to be displayed on Google's 'Content Network', your ads are showing on all kinds of websites being casually surfed by people that may not be interested at all in what you are selling. This means you are paying for these Google Adsense clicks for less than qualified prospects.
The first thing you should do when creating a new Google Adwords campaign is uncheck the 'Content Network' box in the campaign settings and limit your ads to being displayed only on Google's 'Search Network' to insure only highly qualified and motivated prospects click on your Google Adwords ads.
Make no mistake about it...finding qualified, motivated buyers and getting them to your website when they are ready to buy is what doing business online is all about. There is no better marketplace for this steady stream of valuable traffic than with Google Adwords. By employing the tips and strategies outlined in this series of articles, you will be armed to the teeth to convert those hard earned dollars spent on Google Adwords into profits for your online business!
Ron Isaiah is an expert online marketer. Get free eBooks, mini-courses, tips and tricks by visiting Google Adwords
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