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Ellio's Rock Star Challenge: Teen Musicians Gain Exposure in Online Competition
By Elisabeth Lawrence
Ellio's Pizza hot new online competition is adding sizzle to the summer scene. Ellio's Pizza is introducing their new Microwave Cheese Pizza and launching the Ellio's Rock Star Challenge (www.elliosrockstar.com). The Rock Star Challenge gives individual teens and teen bands unprecedented exposure to kids nationwide and DJs in top markets. Plus, the winner will be awarded a three-day recording session with a producer approved by one of 2006's hottest new bands, Flyleaf.

Ellio's, the maker of delicious frozen pizzas for more than 40 years, is kicking off the Internet-based Ellio's Rock Star Challenge with a pre-launch in June. "Everyone between 13 and 20 years old ? from garage bands to individual musicians ? can start pre-registering on elliosrockstar.com," says Susan Pilcher, Ellio's brand manager. When they visit the site, contestants can post information about their bands and their genres, as well as upload their all-important MP3s. "Pre-registering increases the chances of gaining early exposure in the contest, especially with DJs," says Pilcher.

Starting August 1, 2006, teens can log on to www.elliosrockstar.com to view the singers' and bands' profiles and listen to their music. More importantly, they'll be able to comment and vote for their choice as to who should be named "Ellio's Rock Star". The top five musicians with the most votes will advance to a final round, where members of the band Flyleaf will choose the grand prize winner.

While today's teens have grown up loving Ellio's unique sauce and end-to-end toppings, the launch of Ellio's New Microwave Cheese Pizza makes it even easier for teen musicians to have a quality snack during practices and jam